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Amsterdam | Introduction to Claude for Business | Claude Community Meetup

FRIDAY 9 OCTOBER 2026
18:00 – 20:30
A'DAM TOWER, PRESS ROOM, OVERHOEKSPLEIN 1, AMSTERDAM
IN PERSON

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Join a Claude Community Event, organized by local enthusiasts for everyone who loves building with Claude! Unlock the Claude mindset in your business. Most people have used Claude in a chat window. Far fewer have watched it change how a company actually works. This evening is about the second thing. Three people who have brought Claude Code into real organisations here in Amsterdam talk about what they actually did: where they started, who they handed it to first, what it took to get leadership behind it, and what broke along the way. It is an introduction, not a masterclass, and you do not need to write code to get something out of it. If you are the person others come to when they ask "should we be using this", this is the room. The programme 18:00 Doors open, find a seat 18:15 Getting started with Claude: where to start, and who to give it to first John Ferguson, Claude Community Ambassador for Amsterdam 18:35 Short break 18:45 The Hidden AI Vanguards – Stay on the lookout for that accelerating coworker, and foster them! Vincent Bruijn, Tech Manager at G-STAR and Claude Community City Ambassador for Amsterdam When you roll out Claude licences, you'll be surprised to find colleagues who already understand how to apply AI in their daily work. Take good care of them and learn from them. With insights from G-STAR. 19:15 Building tools for a cold-storage sales team with Claude Code Mo Javadi, Business Development Analyst at NewCold A non-engineer who writes the spec, checks what Claude Code produces, and ships tools his colleagues use for tenders, cost models and network simulation. What changed when colleagues started coming to him, and where he still catches the model being wrong. 19:45 Two from the floor, then your questions Two people who use Claude every day at work, then open Q&A with all the speakers. 20:15 What's coming up in Amsterdam 20:30 Close Who it is for: founders, operators, heads of technology, and the people inside a company who could realistically drive AI adoption. Free to attend. Seats are limited, so registrations are approved as they come in and a waitlist opens when the room is full. If you can no longer make it, please cancel so someone on the waitlist gets your seat. Hosted by John Ferguson, a volunteer Claude Community Ambassador. Speaker names go up here as each one confirms.

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