London · Design & Engineering

Choose To
Studio.

Design, engineering and organic marketing from the people who built platforms for billions of users.

01 · The studio chooseto.ai

We've run businesses.
Now we build with AI.

We have founded, scaled and sold real businesses across publishing, commerce, streaming and marketplaces, so we know where the money is made and where the work piles up.

Then we build AI native: agents, test driven, end to end. That is what turns a two quarter roadmap into a handful of weeks, and a manual process into something that runs itself.

Meet the people who do it
02 · How we work chooseto.ai

We just get on with it.

01 Direct

You talk to the people building it. Every call, every week. Nothing briefed down a chain.

02 Iterate fast

You see working software, not slides. It lands in your hands early, then we refine it alongside you until it is right.

03 Built for the rush

Launch day brings everyone at once. We have carried far bigger spikes than most brands will ever see.

04 Yours outright

Code, infrastructure, accounts, data. We hand over the keys. Keep us on retainer if you want us, or run it yourself.

03 · Currently building
Ropes Pro

Ropes Pro

A physical product launch for Miquita Oliver: storefront, pre-sales, and the organic marketing engine behind it. We brought in the marketing operators and the capital, then built the platform so the team could run it without an agency on retainer.

Commerce Launch Organic growth
04 · What we've done chooseto.ai

See the
work.

Projects, partners & brands CHOOSE TO people have worked on and with.

KOKO
Codemasters
Swogo
MediaMarkt
Pioneer DJ
Ship & Duck
Angry Birds
Beats
EA
John Lewis
Roundhouse
Blue Sky Studios
Cut the Rope
20th Century Fox
Choose To
Innovate UK
Sony Music
David Hasselhoff
100% Indie
Aardman Animations
Bear Grylls
Nintendo
Chillingo
Clickgamer
Apple
Masters of the Universe
Hasbro
Arts Council England
Armada Music
Samsung
PlayStation
WhatClass
ABRSM
Spotify
Crystal
05 · Who builds it chooseto.ai

We know scale. And success.

Our studio founders. Behind them is a network we have shipped with for years across engineering, sales, marketing, brand and positioning. We bring in whoever a build actually needs, and we have worked with every one of them personally.

Chris Byatte
Build
Chris Byatte

Co-founder of Chillingo, the publisher behind Angry Birds and Cut the Rope. Today he ships entire production platforms.

Austen Smart
Reach
Austen Smart

Took an education subscription platform from zero to a ~£30M valuation, and built Spotify's first in-app education programme.

Rita Costa Neves
Ops
Rita Costa Neves

Co-founder of Swogo, built and exited. She rewrote the core commerce engine and built the product & ops team behind it.

Next step

Let's build
it.

Tell us what you want to exist. You'll talk to the people who'd build it, not an account manager, and you'll know inside a week whether we're the right shop for it.

chooseto.ai · London