Search, redesigned: What AI Means for Shopping (w/ The AI Collective)
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Search, Redesigned: What AI Means for Shopping Search used to help us find, and AI is starting to help us choose. What does that mean for shopping, brands, and the customer journey? In this online AI Collective Gothenburg session, Ceylan Özdemir will explore how AI is reshaping the journey from discovery to decision and what happens when the click is no longer at the centre of it. We’ll explore: AI Search — from links to answers AI Visibility — how brands become part of those answers AI Shopping — from discovery to recommendations and checkout Agentic Commerce — when AI starts acting on our behalf Ceylan will also share what she’s learning from building and testing in public, a practical experiment in understanding how brands show up in AI-generated answers. Expect a practical look at what is already changing, what’s coming next, and what it means for businesses navigating the new era of search. Agenda 11:30–11:40 — Welcome & introduction 11:40–12:15 — Search, Redesigned 12:15–12:30 — Q&A & discussion
