WestJet and IBM - using business rules to deliver an exceptional travel experience

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IBM Company Automation Vertical Automate a Workflow Use Case Business Owners Audience Process Automation Use Case Operational Decision Manager Tool
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Learn more at https://ibm.co/2sNwZKp WestJet Airlines, Canada's low-cost carrier, is enriching its customers' travel experience, using IBM Operational Decision Manager to provide customers with more meaningful notifications from the moment they decide to take a trip, to the day they return. Using business rules, WestJet is integrating tailored notifications to customer preferences to provide customers with critical information at the right time.

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