SEO Isn't Dead, You're Doing It WRONG (Claude Code 8x'd My Traffic)
I hadn't touched SEO in ages. Then I spent one night on my venue's website with Claude Code, and enquiries from Google went from 5 to 43. Here's every change, reverse engineered from the 31 commits, and the real bookings it led to. 🎯 14-day free trial of Semrush One, the SEO and AI search tool I used: https://semrush.sjv.io/JkmbYa This isn't only SEO. It's GEO and AEO too: getting cited by ChatGPT, Perplexity, Gemini and Google's AI Overviews. Visits from AI assistants went from 16 to 123. The results (PostHog, the 74 days before vs after 21 May): • Enquiries from Google search: 5 → 43 • Visits from Google search: 1,074 → 2,491 • Visits from AI assistants: 16 → 123 • 10 bookings that started with a search: €46,928 • Keywords ranking in Google: 24 → 73 What Claude Code changed that night: 1. Put the keyword in the headings. "Hen Parties" became "Hen Party Venue in Galway", and "your day, your way" became "Wedding Venue in Galway". 2. Built guide pages for "how do I plan…" searches, each linked to its booking page. 3. Added a short, quotable answer under every H2, so AI Overviews and ChatGPT have something to cite. 4. Rewrote llms.txt as a Key Facts block and put hard facts (capacity, rooms, location) in JSON-LD. 5. Linked the guides and booking pages both ways, with FAQs. 6. Fixed the plumbing: the sitemap, robots.txt, IndexNow for Bing, and tracking visits from AI assistants. Then a Wikidata entry so Google connects the business, plus PR. The keyword suggestions came from the Semrush MCP inside Claude Code. Thanks to Semrush for sponsoring this video. Chapters 0:00 5 → 43 enquiries from one night of Claude Code SEO 0:41 Why this video has a sponsor 1:18 Traffic doubled, enquiries took off 1:36 Small clicks, real bookings: one H1 change 1:57 How I do SEO with Claude Code and the Semrush MCP 2:17 Every booking that started with a search (and Bing) 2:40 The 31 commits, reverse engineered 3:02 GEO: llms.txt and quotable facts in JSON-LD 3:26 E-E-A-T and guide pages that rank 3:37 Sitemap, IndexNow and tracking AI referrals 4:23 "Wedding Venue in Galway": the weddings page 4:48 Semrush One (14-day free trial) 6:32 Rankings before and after: 24 → 73 keywords 6:58 Wikidata, Wikipedia and PR for AI search 7:39 Want the full deep dive? 8:09 Outro Useful links Bing Webmaster Tools: https://www.bing.com/webmasters IndexNow: https://www.indexnow.org Wikidata: https://www.wikidata.org #ClaudeCode #SEO #GEO
