The 3 AI Agency Mistakes Keeping You From $20K/Month Retainers
My playbook for growing a $1M AI agency: https://app.aiautomationsociety.ai/opaa-ads-optin My FREE resources: https://www.skool.com/ai-automation-society/about?el=workless-ai-speech-montenegro&hcategory=youtube-videos&utm_campaign=free-group My Tools💻 FREE MONTH voice to text: https://get.glaido.com/nate Code NATEHERK for 10% off VPS (annual plan): https://www.hostinger.com/vps/claude-code-hosting Building a great AI automation does not guarantee the client will see its value. In this presentation, I break down the three mistakes I made with one of my first agency clients and the framework I later used to sell $20,000/month retainers and scale beyond $100,000/month. You’ll learn how to diagnose the real business constraint, choose one measurable KPI, and price your work around the value it creates. Sponsorship Inquiries: 📧 nate@smoothmedia.co Connect with me: https://www.linkedin.com/in/nateherkelman/ https://x.com/nateherk https://www.instagram.com/nateherk/ TIMESTAMPS 0:00 Three Costly AI Mistakes 3:13 Nate’s Automation Background 4:58 Lessons From Goldman 6:30 How Businesses Actually Scale 8:34 Identify The Real Constraint 13:20 Pick One KPI 17:04 Pricing AI Solutions 19:07 Value-Based Pricing 24:32 Live Constraint Diagnosis 27:13 From Projects To Retainers 28:12 Free Pricing Guide