She Was Barely Breaking Even on Amazon — Then This Happened in 10 Days
📞 Want help doing this with your own books? Book a call 👉 https://www.viral-publishers.com/tiktok-shop-for-publishers 🎨 Go support Abi: - Instagram: https://www.instagram.com/cozycalmcoloring/ Abi has a full-time job, a big family, and a catalog of self-help, children's, and coloring books. For over a year she was stuck — pouring money into Amazon ads and barely breaking even, basically handing her royalties right back to Amazon. Then she joined the program, started posting her coloring videos on Instagram the way we teach, and in the last 10 days everything changed: 15K → 20K → 34K views, and 49 book sales — with no ads. This is her story, how she did it, and exactly what's working. ————————————— In this interview we cover: - Before: over a year of struggling with Amazon ads and breaking even - The turning point — why she almost didn't start (and what finally pushed her) - What changed in 10 days: her first video hit 15K overnight, now up to 34K+ - 49 book sales in ~10 days from only 26–28 videos — no ads - A breakdown of her actual videos: the satisfying coloring time-lapse + relatable POV text hooks ("colored a laundry room instead of doing my laundry") - Her dead-simple funnel: one clickable link → landing page → Amazon - The plan from here — posting more per day, adding books and bundles, scaling toward $10K months - Her advice to any publisher on the fence If you're frustrated with Amazon ads and wondering if there's a better way — watch this. ⏱ Chapters 0:00 Meet Abi — full-time job, big family, 3 book niches 2:02 Before: struggling with Amazon ads 4:24 The turning point (why she almost didn't start) 6:44 What changed in the last 10 days 8:00 Her first video hit 15K overnight 9:01 49 book sales from it — no ads 9:51 Screen share: her Instagram account 10:46 Breaking down her best videos (the hooks + time-lapse) 15:08 Her simple funnel (link → landing page → Amazon) 15:31 The plan from here (more posts, more books, bundles) 18:55 Her advice to publishers on the fence 21:00 Want help doing this too? If this helped, subscribe — I break down what's actually working for publishers right now. #kdp #selfpublishing #instagram #amazonkdp #coloringbooks #bookmarketing #casestudy
