Give Me 23 Minutes, and I'll Give You 10 YEARS of SEO Knowledge

From the creator

Join AI Ranking https://skooltraffictracker.com/google-changes DataWise (the SEO tool used in this video) https://www.datawiseseo.com/ Internal Linking Repo (GitHub, for Claude Code users) https://github.com/NicoSKOOL/jev-internal-links How To Write Content AI Will Love (tutorial) https://www.skool.com/ai-ranking-free/classroom/2cd0c722?md=01157c76de1043b68f52f9ff91058ab4 I’ve been doing SEO for over ten years, and most of what actually works never makes it into a course. It comes from getting things wrong, usually more than once. Most people are still chasing the highest search volume, cramming every service onto one page and quitting around month two, which leaves rankings and customers on the table. In this video I show you the 10 lessons I wish somebody had told me ten years ago, split into beginner, intermediate and advanced, covering how to pick keywords that bring customers instead of traffic, keep your NAP consistent so Google trusts your business, build dedicated service pages, stay patient through the first three months, rank for topics instead of keywords, update your old pages, fix internal linking, track citations and mentions, answer AI fan out queries, and rank your whole business instead of just your website. TIMESTAMPS 0:00 Why I’m Sharing 10 Years of SEO Lessons 1:12 Chasing Customers, Not Traffic 4:00 Make Google Understand Who You Are 5:36 Stop Cramming Everything Into One Page 7:27 Don’t Quit SEO at Month Two 8:52 Rank for Topics, Not Keywords 11:54 Your Old Pages Are Worth More 14:08 Fix the Pages Nobody Links To 16:14 Stop Scoring Yourself on Clicks Alone 18:32 Answer the Fan Out Queries You Can’t See 19:50 Rank Your Whole Business

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Makers residency 4th edition

Your idea can be anything. At our last workshops, people built plant-based nutrition businesses, a way to measure planetary resilience, crochet headwear and a way to connect lonely people living in the same building. An asset manager went on to raise an additional £25M on their fund within nine months. The fourth workshop is a full day at KOKO with Nick Sarafa, learning to build with Claude Code. Bring the thing you keep meaning to start. We’ll bring the pizza.

◆ Fri 13 Nov 2026 ◆ KOKO, London
Makers residency 4th edition
Live event
Makers residency 4th edition
Fri 13 Nov 2026

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