Answer Engine Optimization (AEO) is here - Show up #1 in ChatGPT

*Start a free trial of HubSpot's new AEO tool:* https://clickhubspot.com/8g0k I walk through how I use HubSpot’s AEO tool to check brand visibility in AI search. AI search is changing how people find brands. More people now ask ChatGPT, Gemini, and Perplexity for advice, ideas, and product choices. That means brands need to know how they show up in AI answer engines. I show how answer engine optimization, or AEO, works inside HubSpot. I go through the free trial setup, add a brand, pick competitors, choose an ideal customer, and review the prompts HubSpot tracks. Then I look at the AEO dashboard. I check brand visibility, brand sentiment, share of voice, prompt results, citations, and content recommendations. This helps me see how my brand shows up in ChatGPT and other AI tools. I also show how HubSpot gives clear next steps, like what content to make and which citations matter. This can help improve AI visibility, AEO results, and how often your brand shows up in AI answers. If you want to understand AEO, AI search, HubSpot’s AEO tool, ChatGPT visibility, prompt tracking, citations, and brand visibility in AI answer engines, this walkthrough will help.