Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’
Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking. It's how to show up when people ask ChatGPT for recommendations instead of Googling. In this conversation, we unpack the entire playbook: - AEO (Answer Engine Optimization): SEO for the AI era - How to structure content to get cited in AI answers - The hidden risk of low-quality AI content - Effectively using AI agents as teammates - The coming “AI App Store” for agents Chapters: 0:00 Intro 0:53 The AI ranking opportunity (AEO) 6:14 How to rank in AI chatbots 8:11 Using AI to adapt content for AEO 12:24 Training teams on "AI Intuition" 19:45 Content moats in the AI-slop era 21:57 Dharmesh's new AI agent startup 30:33 AI agent monetization strategy 39:38 The bottlenecks to autonomous agents 45:15 Building teams: humans vs agents 52:49 Why Dharmesh still codes as a billionaire Follow me on Twitter/X: https://x.com/rowancheung Follow me on LinkedIn: https://www.linkedin.com/in/rowan-cheung-6309b01bb/ Follow me on Instagram: https://www.instagram.com/rowancheung/ Follow me on Threads: https://www.threads.net/@rowancheung Follow me on TikTok: https://www.tiktok.com/@rowancheung Listen on Spotify: https://open.spotify.com/show/2zQpIc96gbruTylpzo9dVY?si=0cab7cb4091040ee Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-ai-news-rundown/id1689006106 Get 5-minute daily updates on the latest AI news: https://www.therundown.ai/subscribe Join the AI University: https://rundown.ai/ai-university/ #chatgpt #openai #ai #artificialintelligence
