From sketches to prototype: Designing with generative AI

Using Gemini and Google DeepMind’s generative image technology, we worked with Lovegrove Studio to build a fine-tuned model to act as a prototyping tool to support their creative process. The model translates Ross Lovegrove's distinct design language of organic, fluidlike structures and biomorphic forms into outputs that reflect his style, while also offering new directions. The result is a unique, fine-tuned model that can produce new ideas true to the studio’s vision, demonstrating how AI can help artists move from a digital concept to a physical product. This was a partnership with designer Ross Lovegrove and Creative Director Ila Colombo from Lovegrove Studio, as well as design office Modem and Serial Box studio. Learn more at https://blog.google/technology/google-deepmind/ross-lovegrove-design and try generating or editing your own images with Gemini at http://gemini.google ___ Subscribe to our channel https://www.youtube.com/@googledeepmind Find us on X https://twitter.com/GoogleDeepMind Follow us on Instagram https://instagram.com/googledeepmind Add us on Linkedin https://www.linkedin.com/company/deepmind/