Google's New Universal Commerce Protocol
In this video, we look at Google's New Universal Commerce Protocol for enabling agentic commerce. What it is, how it works, and some of the places that you might end up seeing it being used. Blog: https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/ Blog: https://blog.google/company-news/inside-google/message-ceo/nrf-2026-remarks/ For more tutorials on using LLMs and building agents, check out my Patreon Patreon: https://www.patreon.com/SamWitteveen Twitter: https://x.com/Sam_Witteveen 🕵️ Interested in building LLM Agents? Fill out the form below Building LLM Agents Form: https://drp.li/dIMes 👨💻Github: https://github.com/samwit/llm-tutorials ⏱️Time Stamps: 00:00 Intro 00:09 Universal Commerce Protocol 00:40 Sundar's Announcement 01:37 UCP Components 02:56 OpenAI own Agent Commerce Protocol 05:27 Retailers using UCP 07:20 UCP Documentation
