In this video, we look at Google's New Universal Commerce Protocol for enabling agentic commerce. What it is, how it works, and some of the places that you might end up seeing it being used.
Blog: https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/
Blog: https://blog.google/company-news/inside-google/message-ceo/nrf-2026-remarks/
For more tutorials on using LLMs and building agents, check out my Patreon
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Twitter: https://x.com/Sam_Witteveen
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⏱️Time Stamps:
00:00 Intro
00:09 Universal Commerce Protocol
00:40 Sundar's Announcement
01:37 UCP Components
02:56 OpenAI own Agent Commerce Protocol
05:27 Retailers using UCP
07:20 UCP Documentation
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AI Maker Residence 3
The third AI workshop taught by our legendary teacher, Nick Sarafa. This is a full-day hands-on training workshop for purposeful co-creation with AI using Claude Code.
Imagine having access to hundreds of billions of dollars of computing power and knowing exactly how to make it work for you through the power of super intelligence.
◆ Fri 09 Oct 2026◆ KOKO Cafe, London◆ With Nick Sarafa
