How Figma Is Building Self-Serve Analytics with OpenAI
OpenAI
Company
Figma
Tool
AI for Business
Use Case
Data Engineering
Use Case
Business Intelligence
Use Case
Data Insights
Use Case
AI Application
Vertical
Marketers
Audience
Marketing and Advertising
Industry
Marketers shouldn’t have to wait for a new dashboard to understand how a campaign is performing. In an early pilot with OpenAI, Figma is building shared context that helps marketers ask how campaigns are landing and whether they’re converting customers. Teams can get useful insights sooner, without waiting for someone to build a dashboard or metric. “OpenAI has unlocked the ability to deliver self-serve analytics across Figma,” says Sharath Chandra, who leads Data Engineering. Watch Sharath explain the workflow.
