I Sat on a Working App for a Month

I sat on a working app for a month because I kept telling myself I needed the perfect plan, and this video is me finally getting out of my own way. I got caught making software like I still had Apple-scale users, and I'm learning that shipping earlier than I'm comfortable with is actually the advantage, because the small group of people who need this problem solved will happily pay for something that works today. So I'm showing you SayRay, my live captions app, and with Apple's new foundation models in iOS 27 it runs fully on device, no servers, every language, real-time translation. I'm shipping the working prototype to the App Store for $5, one time, yours forever, and I'm giving myself 180 days of showing up on camera to do a complete 180. I spent 12 years as an engineer at Apple, and now I build apps live on stream with AI tools and share the whole process as I go. Join the free community where we're all building together: https://rfer.me/startmyai (The AI Builder Club, my small live cohort, opens a few times a year, and you'll hear about it first inside the community.) Chapters 00:00 When Is a Good Time to Ship 00:51 Permission to Ship Early 01:57 Meet SayRay 02:31 A Month of Perfect Planning 03:06 iOS 27 Changed the Math 04:02 Ship the Working Prototype 05:04 180 Days to Do a 180 05:55 The Price of a Coffee