Why I'm Done With Subscription Software

From the creator

I'm done with the subscription playbook, and this video is me talking through exactly why. I spent months watching people post their monthly recurring revenue, and I almost turned on the AI copy machine like everyone else, and then I realized I don't want to put more slop on the internet. So this is the new era of the channel. I'm going back to the craftsmanship of software, sitting down to build live, solving real problems for niche audiences, and handing you the finished thing for about the price of a coffee. One flat price, no subscription, yours forever. A little about me, I spent 12 years as an engineer at Apple, and now I build apps live on stream with AI tools and share the whole process as I go. Join the free community where we're all building together: https://rfer.me/startmyai (The AI Builder Club, my small live cohort, opens a few times a year, and you'll hear about it first inside the community.) Chapters 00:00 Everyone's Flexing Recurring Income 00:52 One Price, A Million People 01:41 The Craftsmanship of Software 02:36 The Solo Entrepreneur Mission 04:07 Seeds, Fruit, and AI (Not Slop) 05:48 The $5 Software Plan 07:22 My Promise to You 08:31 The Price of a Coffee

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Makers residency 4th edition

Your idea can be anything. At our last workshops, people built plant-based nutrition businesses, a way to measure planetary resilience, crochet headwear and a way to connect lonely people living in the same building. An asset manager went on to raise an additional £25M on their fund within nine months. The fourth workshop is a full day at KOKO with Nick Sarafa, learning to build with Claude Code. Bring the thing you keep meaning to start. We’ll bring the pizza.

◆ Fri 13 Nov 2026 ◆ KOKO, London
Makers residency 4th edition
Live event
Makers residency 4th edition
Fri 13 Nov 2026

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